Do you ever get overwhelmed when it comes to marketing and social media?
Hey I don’t blame you if you do.
I do and I work in it!
It’s SO blooming hard to keep up to date nowadays.
And there are so many conflicting courses and advice on social media.
Today I thought I would share with you my current take on the landscape and 8 things you should concentrate on in your own marketing
1: Email Marketing is by far the Number One tool for talking to and selling to your customers. It out-performs social media by a million miles (might be a slight exaggeration there but you get the picture) It’s THE way to market if you want to earn a living.
2:Instagram Stories If you can bring yourself to get on camera expect to engage your audience, build a tribe and sell lots more of your products. You don’t need to create any special content just document your day, people love the small stuff.
3: Blogging is still high on the list (and in my mind linked to number one) I am a fan of sending your blogs via email marketing just like this one you are reading now.
4: Live broadcasts – on any platform are a win win win. Did you know you can even go live on LinkedIn nowadays?
5: Podcasting – more and more people are listening to podcasts, if you see them in the gym with their headphones in chances are they’re listening to a podcast nowadays and not music.
6: Facebook Groups add another level to a paid for course where you can offer support and access to you. You can even have units inside your group to share content nowadays.
7: Twitter cuts out the PR companies and Agents – we can contact celebrities and journalists directly nowadays. Do more of this to get your message out there.
8: Hashtags – you should be following hashtags and creating your own on Instagram to keep in touch with what’s happening in your community.
The landscape has changed a lot over the past couple of years. Facebook dominated for a long time and now I feel it’s becoming more and more irrelevant with Instagram taking the lead.
Email has always been at the top of the pile and I believe it always will be so if you are not communicating with your email list or if you don’t even have one then I would recommend you work on that next.
Podcasting is definitely on the rise and here to stay. There’s never been a better way to communicate on a deeper level with your crowd and give them amazing advice in a half hour slot. Plus you can multi-task while you’re listening so you can listen on the treadmill, driving the kids to school or walking the dog.
My Podcast – Big Me Up is back and we keep sneaking in and out of the iTunes Chart. I would love for you to tune in and take a listen and let me know what you think. Please hit SUBSCRIBE to help me grow and if you have two minutes please add a review for me so we can spread the word and attract more listeners.
In this week’s episode I talk to fitness guru Paul Mort and his wife Lesley. I wanted to find out how his bi-polar had effected the family and it’s a fascinating interview with Paul getting quite emotional especially when Lesley tells the story from her perspective.
Click the BUTTON to tune in and learn all about Video Marketing, Membership Sites and Creating Retreats.
Something to think about when it comes to marketing next year and a great resource where I can dive deep with you on questions you’ve probably want answered for ages. Enjoy the Podcast and don’t miss this week’s episode by subscribing in iTunes xxx