If I asked you what were the pillars of success in your work you would quickly tell me that your clients need to concentrate on three main areas – Nutrition, Exercise and Mindset.
If they work on those they will do well and get the results they’re looking for. Working on one is not enough. Working on two might work for a while and get some results but working on all three at the same time… well, that’s where the magic happens.
It’s the same in business. In my opinion there are four main pillars to running a successful business right now in 2019, and it’s what I’ve been teaching for the past seven years. They’re four main strands that work in harmony together. And they form the four main modules inside my signature program The Dream Life Academy. They are: Business: Media: Story and Branding.
If you concentrate on these four areas, you can’t go wrong.
In Business it’s all about reverse engineering your goals and getting clear on what you want and who you want to serve. Are you clear on your goals and your audience?
In Media it’s not just about getting fame, it’s about leveraging that fame to grow your audience and get clients. And of course, nowadays it’s not just about traditional media, social media plays a massive role in connecting us with our audience. Would you like to learn how to get more media easily?
Story is about why you do what you do. Do your employees know what the company is all about? Do your clients know what you stand for? Do you? And equally important, do they know what you stand against? It might be big corporate gyms, diet clubs or supermarket two-for-one offers.
Branding is like the missing piece that ties all of the above together and when I say branding, I’m not talking about your logo or your website, you could probably get away with not having any of those nowadays. I’m talking about you. You are your brand and how you show up in the world is vital if you want to get seen and heard. The words you use, the vibe you put out there. We live in such a fast-paced world it’s easy to go unnoticed.
I’m holding a free branding workshop on Friday 28th June at Jury’s Inn in Nottingham. There are still a few places left if you would like to join us, but it is filling up fast now. In it I will teach you a key piece of learning from inside The Dream Life Academy, something that will help you stand out in the future when it comes to writing sales copy, standing out on social media and being seen and heard by your audience.
You will leave with a booklet full of words only you should be using all of the time. It’s different for everyone and you can even use those words to come up with tag lines for your business or names for new products or services. You won’t have to struggle any more when it comes to writing anything, I’m giving you a bespoke map and language to your business.
Plus, it’s a whole heap of fun and you get to be in a room with like-minded people and learn more about the academy. Just click the link if you’d like to join us.
Doors open on this year’s All New Dream Life Academy on June 28th and we start work on July 15th. We have lots of new training and for the first time ever new teachers coming in including – Life Coach – Facebook Ads Expert – Pinterest and LinkedIn.
There is also an opportunity to do 121 Coaching and join my Inner Circle for the year where we Mastermind twice a year in January and June. If you are interested in this option, please email me back as I am almost full.