How To Write Great Copy
Writing copy fills most of you with dread. I know that. It's a part of your job that you need to do because you need to sell but it doesn't come naturally to you, I get that. You're happiest in front of your audience doing your thing. But there are a few things...
10 Year Lessons
I have been in business for myself for ten years now. There we go, I’ve said it out loud. I’ve written it down. It seems impossible and yet I know it’s true. And it’s been quite the journey with break ups, awards, speaking at the ExCel in London, traveling the...
How to price your online workouts
So after a crazy week last week you're probably in the process of taking your classes online. I've seen many of you ask if people are interested but you've not given them a place to go or a price so they know what's involved. This causes customer confusion and you...
When is the right time to sell?
Lots of you have been asking ‘when is the right time to sell?’ And the answer is right now. In this past week I’ve seen many of you close the doors on your physical studios and gyms and take your business online. It has been amazing watching you all and helping where...
Coronavirus and Social Media
I've just seen a post in a private Facebook Group asking if it would be okay to put out COVID-19 workouts with 19 reps for exercise. The resounding answer was NO. We are treading a fine line on social media aren't we? And we can get anxious about what we should be...
How to stop Corona-virus Ruining Your Fitness Business
I've just seen a post in a private Facebook Group asking if it would be okay to put out COVID-19 workouts with 19 reps for exercise. The resounding answer was NO. We are treading a fine line on social media aren't we? And we can get anxious about what we should be...
Monday Blues
If you've been on Facebook or Twitter recently you would've seen the pandemonium surrounding the Corona Virus, and I'm not talking about the disease itself, but the sheer panic and headlines going on around it. Yes it is a serious situation, and yes there are measures...
The HOT social media platform
Believe it or not I don’t always wake up full of the joys of Spring. Sometimes I wake up in a bit of a funk, especially on a Monday with the daunting openness of the week ahead. Wondering if plans are going to pan out, appointments to keep, work to be done. Its a lot....
Magic Hour
Remember those days at the beginning of the last decade when you posted on Facebook and everybody liked and commented.?You were actually seen in the market place and people would buy your services and products? Well get ready to step back in time my friend because...
3 Ways To Get More Engagement
Okay today I'm challenging you. Asking you an awkward question? Are you ready? Of course you're not, we're never ready for awkward questions. Here goes..... What did you do yesterday to get new clients? (Take a moment to think about it.) Want to make it even more...
It’s unjust
Hands up if you've ever posted something on social thinking 'this will get them all going' and then.... nothing, nada, zilch, crickets. We've all done it of course and it can hurt. We feel rejected, we blame the algorithm, we keep on trying. And occasionally we...
The Books That Shape My Life
There's a word in the English language that women use, often, and it diminishes everything we do. It's I word I find falling from my own lips and I even know the dangers it brings. It's found it's way into our vocabulary and like a bad habit, it's hard to shake off,...