How to price your online workouts
So after a crazy week last week you're probably in the process of taking your classes online. I've seen many of you ask if people are interested but you've not given them a place to go or a price so they know what's involved. This causes customer confusion and you...
When is the right time to sell?
Lots of you have been asking ‘when is the right time to sell?’ And the answer is right now. In this past week I’ve seen many of you close the doors on your physical studios and gyms and take your business online. It has been amazing watching you all and helping where...
Coronavirus and Social Media
I've just seen a post in a private Facebook Group asking if it would be okay to put out COVID-19 workouts with 19 reps for exercise. The resounding answer was NO. We are treading a fine line on social media aren't we? And we can get anxious about what we should be...
How to stop Corona-virus Ruining Your Fitness Business
If you've been on Facebook or Twitter recently you would've seen the pandemonium surrounding the Corona Virus, and I'm not talking about the disease itself, but the sheer panic and headlines going on around it. Yes it is a serious situation, and yes there are measures...
Monday Blues
Believe it or not I don’t always wake up full of the joys of Spring. Sometimes I wake up in a bit of a funk, especially on a Monday with the daunting openness of the week ahead. Wondering if plans are going to pan out, appointments to keep, work to be done. Its a lot....
The HOT social media platform
Believe it or not I don’t always wake up full of the joys of Spring. Sometimes I wake up in a bit of a funk, especially on a Monday with the daunting openness of the week ahead. Wondering if plans are going to pan out, appointments to keep, work to be done. Its a lot....
Magic Hour
Remember those days at the beginning of the last decade when you posted on Facebook and everybody liked and commented.?You were actually seen in the market place and people would buy your services and products? Well get ready to step back in time my friend because...
3 Ways To Get More Engagement
Okay today I'm challenging you. Asking you an awkward question? Are you ready? Of course you're not, we're never ready for awkward questions. Here goes..... What did you do yesterday to get new clients? (Take a moment to think about it.) Want to make it even more...
It’s unjust
Hands up if you've ever posted something on social thinking 'this will get them all going' and then.... nothing, nada, zilch, crickets. We've all done it of course and it can hurt. We feel rejected, we blame the algorithm, we keep on trying. And occasionally we...
The Books That Shape My Life
There's a word in the English language that women use, often, and it diminishes everything we do. It's I word I find falling from my own lips and I even know the dangers it brings. It's found it's way into our vocabulary and like a bad habit, it's hard to shake off,...
My 2020 Marketing Predictions
I went to see Little Women the other night and there was one particular quote that stayed with me. I can’t remember it exactly but two of the March sisters were discussing books and one believed they reflected life while the other believed they made things visible...
A Simple Exercise
I think 2019 has been a very difficult year for marketers. And for small businesses like ours who rely on online marketing. We've seen ad spend go up and up and up. Website hosts go down and down and down, even Facebook and Amazon got hit with that one. Lots...