How To Write Great Copy

How To Write Great Copy

Writing copy fills most of you with dread. I know that. It’s a part of your job that you need to do because you need to sell but it doesn’t come naturally to you, I get that. You’re happiest in front of your audience doing your thing.   But...
10 Year Lessons

10 Year Lessons

I have been in business for myself for ten years now.   There we go, I’ve said it out loud. I’ve written it down. It seems impossible and yet I know it’s true. And it’s been quite the journey with break ups, awards, speaking at the ExCel in London, traveling the...
How to price your online workouts

How to price your online workouts

So after a crazy week last week you’re probably in the process of taking your classes online. I’ve seen many of you ask if people are interested but you’ve not given them a place to go or a price so they know what’s involved. This causes...
When is the right time to sell?

When is the right time to sell?

Lots of you have been asking ‘when is the right time to sell?’ And the answer is right now. In this past week I’ve seen many of you close the doors on your physical studios and gyms and take your business online. It has been amazing watching you all and helping where...
Coronavirus and Social Media

Coronavirus and Social Media

I’ve just seen a post in a private Facebook Group asking if it would be okay to put out COVID-19 workouts with 19 reps for exercise. The resounding answer was NO. We are treading a fine line on social media aren’t we? And we can get anxious about what we...

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